Interactive Media Management: The Program

Interactive media is about creating various and innovative ways of interacting with consumers by utilizing rich media content to create projects. The one–year Ontario College Graduate Certificate Interactive Media Management program at Algonquin College is industry–driven and designed to help you build the skill set required to work in the dynamic field of interactive media.

The program, in its 20th year, provides you with a hands–on learning experience that emphasizes the importance of both individual and collaborative skills in a quickly evolving industry. During your second term, you will work on a real client project, gaining valuable real–life experience and producing content that will greatly enhance your portfolio.

“The demand for web based experience is now standard in most disciplines, industries and organizations. Students in the Interactive Multimedia Post-Graduate program acquire the hands-on skills to plan and develop websites, online media and dynamic content, while learning industry-standard practices to meet the needs of today’s market.”  – Darin Faber, Program Coordinator

You will learn the crucial fundamentals of the latest version of the industry standard software package, Adobe Master Collection, and gain knowledge and experience in graphic layout, web and UX design, server–side development, project management, motion graphics, video composition, content management system (CMS), and Flash animation. You will have the opportunity to experience the complete design and development process which includes sketches, mind maps, wireframes, prototypes, testing phases, meetings, roll-out, and social media.

“The Interactive Multimedia course is an excellent program, the professors are always there for us providing ever so needed advice or help. The course material is very robust and keeps up with the ever changing technological times. I’m really glad I chose this program, I’m loving every moment of it!” – Leighton Rodney, Graduate – 2011, Freelancer

Check out previous students’ work here:

Learn more about the program here:


Professional Writing: The Program

Professional writing is defined as writing as a profession or writing to a specific standard/style for a specific job or situation. Taught by nationally recognized writers, authors, and communication experts, the two–year diploma Professional Writing program at Algonquin College is designed to provide you with the independent and collaborative skills you need to pursue a career as a professional writer.

The program includes both organizational and creative writing to help you build a versatile and valuable skill set that will allow you to work with a variety of media and in a variety of fields. The courses emphasize the importance of attention to detail and critical thinking and are designed to teach you how to alter your “voice” depending on the content in which you’re writing. You will learn to research, write, edit, proofread, and manage the production process; all of which are skills that are highly marketable in many work contexts.

In addition to building exceptional writing skills for both print and electronic media, this program will also teach you to:

  • Edit your own and others’ writing
  • Work independently and collaboratively
  • Efficiently utilize computers and writing software
  • Understand the production process of various media
  • Be aware of historical and cultural contexts in writing (for Canadian media)
  • Create engaging story lines and characters

One of the most unique aspects of the program is a website created specifically for students of the program to create a collection of excellent work – including blogs, fiction, personal essays, humour, features, reviews, and opinion pieces – each year. It is an ode to the history of deep respect, caring, and love that the students have (as readers and writers) for literature, a value reflected by both the program and the website.

If you maintain a B average or higher in this program, you will earn the opportunity to work in a seven–week field placement that will allow you to get valuable hands–on experience and begin networking with potential employers. Additionally, this program is partnered with St. Paul’s University in Ottawa, Wilfred Laurier University in Waterloo, and Royal Rhodes University in Victoria to offer articulation programs. You may also consider furthering your study in Algonquin’s  Advertising,  Public Relations, Scriptwriting, Journalism or Broadcasting – Television or Broadcasting – Radio programs.

Learn more about the program here:

Brand Management: The Program

Branding, the strategic execution of a brand to create a specific reputation and/or role in the market, is a specialized function of the marketing communications industry. The one–year graduate certificate program at Algonquin College is created and taught by industry experts to prepare you for a career in the field of brand management.

A truly multi–faceted area of marketing, branding involves market research, creating promotional campaign concepts and execution plans, measuring campaign success, managing digital and social media channels, evaluating brand design elements, and many more layers of strategic thinking. The hands–on program is designed to give you experience in each of these layers, as well as focuses on how emerging/changing economies, and utilizing social responsibility are key in maintaining a brand in a fast–evolving industry.

The program also focuses on using/measuring social media channels as key tools in managing a brand and keeping up with industry trends. You will utilize strategic and innovative thinking to build integrated promotional campaigns from the ground up that will build brand equity.

By the end of the program, you will be able to:

  • Evaluate brand equity and performance
  • Make brand recommendations
  • Develop and execute brand strategy based on needs and market research
  • Manage digital and social media brand channels
  • Research, evaluate, and utilize external factors in brand strategies
  • Create promotional campaigns
  • Measure campaign success with brand metrics and tracking tools

Through case studies, classroom lectures, online study, group work, and practical industry–related learning experiences, the Brand Management program will help you develop strong leadership and interpersonal skills that will allow you to thrive in your future career.

Learn more about the program here:

Journalism: The Program

Journalism is an exciting industry that involves researching, collecting and presenting information and stories through various media outlets. The Journalism program at Algonquin College, which is a member of the Canadian and Ontario Community Newspapers Associations, is a two-year program that ends with an internship within the media and communications industry.

The program is designed to give you the full journalist experience: you will research, write/edit stories, take photographs, shoot videos, conduct interviews, record audio stories, as well as learn how to use online platforms and social media as reporting and publishing tools. Your learning experience will include lectures, labs, workshops, guest speakers and field trips.

Throughout the program you will build a portfolio of work and gain valuable hands-on experience as you work on Algonquin’s award–winning newspaper, the Algonquin Times, and Glue, Ottawa’s student–focused magazine.

By the end of this program, you will be able to:

  • Efficiently and effectively research, write, and publish information
  • Write and edit content for various media platforms
  • Work both independently and as a member of an editorial team
  • Publish and broadcast content for various media platforms
  • Use computer and technical skills for production and research

Learn more about the program here:

Read the Algonquin Times here:

Read Glue magazine here:

Bachelor of Interior Design: The Program

The interior design industry is about using and combining expertise in materials, colours, lighting, universal design, health/safety issues, and sustainability to improve the function and quality of interior spaces. The four–year Bachelor of Interior Design program at Algonquin College, recognized by the Council for Interior Design Accreditation, is one of the few interior design degrees offered in Canada.

The program is designed to prepare you to pursue a professional career by providing an extensive and valuable learning experience which includes future–oriented courses, specialized seminars, and professional electives. The combination of theory, analysis, and practice will help you become a skillful designer able to design environments consistent with industry standards and within legal and ethical guidelines.

“I had a job one week after graduation. The faculty did an excellent job preparing us for our career. It was definitely an education of a lifetime.” -Amanda, Interior Design graduate

During your studies, you will have the chance to experience real-world challenges and opportunities in the industry, as a significant part of the program is 10 hours of volunteer public service each semester. The volunteer hours will include both opportunities within the program, Algonquin College, and the interior design industry, as well as some in a broader community, including organizations such as Habitat For Humanity, Canadian Blood Services, Doors Open Ottawa, Relay For Life, and more. In your fourth year of the program, you’ll have the opportunity to specialize in an area of interest specific to interior design.

“The knowledge gained within the halls of Algonquin has carried me from Ottawa, across the pond, to a great position in a London-based design firm. Because of the strong foundation of skills I acquired through this program I am now being sought by more than one firm.” – Matthew, Interior Design graduate

The Bachelor of Interior Design program is an enriching experience that will fully develop your creative and critical thinking skills and prepare you to pursue a professional career in interior design.

This program requires you to submit portfolio to determine suitability for entry. Learn about portfolio requirements here:

Learn more about the program here:


Media & Communication Studies: The Program

Media and communications is an exciting industry that is vastly diverse and always evolving with many paths to pursue. The Media and Communication Studies program at Algonquin College is a one–year Ontario College certificate program designed for you to explore these paths and build your skill set to prepare for further study. If you have a passion for the media and communications industry, film studies, photography, and/or writing, the program is a great stepping stone to narrow your interest to a specific direction.

You will build a foundation of general skills as well as written and oral communication abilities that prepare you for further study and success in related programs at Algonquin (Advertising, Business – Marketing, Broadcasting – Television, Broadcasting – Radio, Public Relations, and Journalism) and some credits may be considered as transfer credits toward other college programs as well. Additionally, if you complete the program with a GPA of 3.0 or better, you are eligible for Articulation Agreements with the School of Media and Design or could also apply for advanced standing at Carleton University or the University of Ottawa. You also have the option to continue on to Year II of the General Arts and Science Ontario College Diploma program.

“The Media and Communications industry is so diverse with so many different opportunities and pathways. It’s normal that students might have trouble narrowing down what their passion is. We’re experts at helping students discover their passion in the media field.” – Jon Parker, Media and Communication Studies Coordinator

The widespread variety of content in the coursework allows you to gain general knowledge of each career choice in the industry before you specialize your area of interest. You’ll get the chance to explore your photography skills, write and create advertising content, explore Algonquin’s TV and radio broadcasting stations, film and edit videos, and more.

The Media and Communication Studies program is a valuable opportunity for you to work in a variety of environments, strengthen your skill set, and experience many aspects of the industry before beginning your future postsecondary studies.

Check out this work done by previous students!

Learn more about the program here: