Brand Management: The Program

Branding, the strategic execution of a brand to create a specific reputation and/or role in the market, is a specialized function of the marketing communications industry. The one–year graduate certificate program at Algonquin College is created and taught by industry experts to prepare you for a career in the field of brand management.

A truly multi–faceted area of marketing, branding involves market research, creating promotional campaign concepts and execution plans, measuring campaign success, managing digital and social media channels, evaluating brand design elements, and many more layers of strategic thinking. The hands–on program is designed to give you experience in each of these layers, as well as focuses on how emerging/changing economies, and utilizing social responsibility are key in maintaining a brand in a fast–evolving industry.

The program also focuses on using/measuring social media channels as key tools in managing a brand and keeping up with industry trends. You will utilize strategic and innovative thinking to build integrated promotional campaigns from the ground up that will build brand equity.

By the end of the program, you will be able to:

  • Evaluate brand equity and performance
  • Make brand recommendations
  • Develop and execute brand strategy based on needs and market research
  • Manage digital and social media brand channels
  • Research, evaluate, and utilize external factors in brand strategies
  • Create promotional campaigns
  • Measure campaign success with brand metrics and tracking tools

Through case studies, classroom lectures, online study, group work, and practical industry–related learning experiences, the Brand Management program will help you develop strong leadership and interpersonal skills that will allow you to thrive in your future career.

Learn more about the program here: http://www.algonquincollege.com/mediaanddesign/program/brand-management/

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