Interior Design: The Industry

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Just like those who work within it, the interior design industry is creative, innovative, and versatile. In a nutshell, it’s about creating and improving the quality and functionality of a space, but in doing so, there are many other significant layers to the industry.

It’s about using creative and critical thinking to find solutions that, of course, result in an aesthetically pleasing space, but just as importantly: meet health/safety regulations and building codes, meet client needs, and meet industry standards. A well–rounded education and broad skill set are crucial in the industry, as designers must work within many different fields (architecture, graphic design, lighting, and more) and with many different tools (including software for computer–aided design).

While complex and multi–faceted, the industry of interior design is also truly rewarding, as the end products are beautiful, artistic, and functional spaces.

 

 

Interactive Media Management: Myths

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Interactive media is a widely dynamic industry, quickly evolving in importance and innovative ability. Every business and/or organization has caught on to the fact that utilizing interactive media is or is becoming one of the most effective ways to turn a flat message into an interpersonal experience, further building their relationships with consumers. The fast–growing importance and popularity of interactive media has resulted in a common misconception about the industry: that it can replace ideas. As innovative and engaging as interactive media is, this is a myth.

While it is an effective way to find new and engaging ways to interact with consumers, simply utilizing interactive media does not replace or become a brand’s idea or strategy – it enhances it. It is meant to reinforce and bring new life to an already established brand idea. Interactive media on its own without a strategy creates only a temporary relationship with the consumer; an unmemorable experience. To be effective and used to its fullest potential, interactive media must be used in harmony with traditional media and the ideas that came before it. It’s about bridging substantial ideas to engaging and interactive experiences.

Interactive media is a truly inspiring tool that can be used to enhance powerful brand ideas to create positive and memorable consumer experiences.

Interactive Media Management: Jobs

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So what exactly can you do in interactive media?

Interactive media has become one of the most significant tools in finding innovative and engaging ways of interacting with consumers, which is crucial to brands and organizations in today’s cluttered world of advertising and media and communications. As the industry is growing every day alongside new trends and innovations, there are many exciting career opportunities in interactive media.

You could find the following jobs with marketing/advertising firms, newspapers, magazines, federal and provincial governments, publishers, entertainment, retail, recreation and tourism, educational institutions, health organizations, and start–up businesses:

  • Media Development
  • Web Design
  • Videography
  • Product Management
  • Flash Animator
  • UX Designer
  • Graphic Layout Designer
  • Online Education
  • Server–side Development
  • Media Director
  • Video/Audio Technician
  • Interactive Developer
  • Product Manager
  • Motion Graphics Editor
  • Web Programmer
  • Production Coordinator/Assistant
  • CMS Specialist
  • Video Producer
  • Media Animator

As it is a significant aspect of many other media and communication industries, the interactive media industry is continuously growing in employment opportunities – a truly exciting field to work in!

 

 

 

Brand Management: Myths

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Brand management is the most significant and powerful process behind a successful brand; it establishes a position in the minds of consumers, sets the brand apart from competitors, and builds overall brand value. The process, as vast and complex as it is, is often underestimated in its importance and what exactly it entails.

Here are three myths about branding, debunked:

A Brand Is A Logo
This is a common misconception, as a logo is the very recognizable and well–known visual representation of a brand. However, a logo is only one part a bigger picture. A brand is everything a company/business says, does, stands for, and is involved in. It’s the relationship a company has created with their consumers through their voice, actions, and values.

Branding Is Advertising
The words branding and advertising are often thought to be, for the most part, interchangeable. While they do work together to achieve similar objectives, they are two different strategies.

Branding is at work every time a company interacts with consumers, or is involved in any situation. Advertising is a paid method of marketing that certainly enhances branding efforts but is generally used to sell products. Advertising is used for a planned duration of time, whereas branding is used every day.

Branding Is A One–Time Job
Another common myth about brand management (possibly coming from the first myth) is that it’s a job that can be started and finished, but in reality, it’s an ongoing process. Even once established, a brand must continuously reinforce and strengthen their position in their consumers’ minds and lives. They do so with their advertising, with the content they produce on any communication platform (digital, social media, print), with their partnerships and/or involvements concerning social and environmental issues, and with every time they interact with consumers. With so many brands existing, it’s a continuous process to stay top–of–mind and maintain a strong brand position.

As you can see, these myths are only the tip of the branding iceberg, as the process is extremely powerful, complex, and exciting.

Journalism – Myths

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The survival of journalism is a topic that has been discussed many times – or continuously, some would say – for years. However many of the perceived downfalls of the industry are nothing but myths.

Here are the top two, debunked:

Declining Newspaper Circulation Means Declining Journalism
A common misconception is that the decline of newspapers means the same for the journalism industry – but journalism isn’t just about newspapers. The industry has evolved with the world around it; it includes many other platforms beyond print such as digital, social media, and photos/videos. Journalism is about collecting, processing and presenting information, and there will always be a demand for that. People will always want to know what’s going on, and somebody has to tell them.

Social Media As A News Source
While it’s true that social media, specifically Facebook and Twitter, have become significant news sources in people’s lives, it doesn’t replace the original ones. In fact, it enhances them, as it’s mostly used as a sharing platform. According to a study conducted by the PewResearch Center, half of social networking site users are sharing or reposting news stories and images/videos from other news sources. The platforms aren’t being used to post original content; the news being shared comes from other sources such as online newspapers.

In a nutshell, the journalism industry is about sharing information- and that’s something that will never go out of style.