Algonquin College School of Media and Design

Professional Writing: The Industry

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Professional writing is a specialized field that is a significant part of many other industries  – including journalism, public relations, and advertising – in the world of media and
communications.

Each industry, and more specifically, media platform, requires a specific style of writing.
A short but detailed piece written for a press release couldn’t double as insightful and engaging copy for an advertisement, nor could a long, informative piece written for a newspaper article work as a short and snappy social media post. Professional writing is about utilizing the appropriate style and standard of writing for various media platforms to either inform, persuade, and/or engage conversation.

A strong skill set and versatile writing skills are key in this field, as professional writers must write in many different “voices” for various media and/or situations. Professional writing is a creative and extremely significant field in the media and communications industry, as it is the base of effective communication.

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