As the illustration and concept art industry is widely diverse with many different tools and
platforms that contribute to various industries, there is a common misconception as to what exactly concept art entails.
Concept art, the visual representation of an original idea, is often is confused with promotional art, the completely finished and polished visual representation of a
character or storyline. However, concept art is the very beginning stage of the process, and promotional art is at the very end. As every concept must be explored in many different variations, platforms, and mediums, much of the work and brainstorming done by a concept artist goes unseen. A design must go through several phases of evaluation before moving onto the next stage. Therefore, without substantial concept art, promotional art could not exist.1