Algonquin College School of Media and Design

Illustration and Concept Art: Myths


As the illustration and concept art industry is widely diverse with many different tools and
platforms that contribute to various industries, there is a common misconception as to what exactly concept art entails.

Concept art, the visual representation of an original idea, is often is confused with promotional  art, the completely finished and polished visual representation of a
character or storyline. However, concept art is the very beginning stage of the process, and promotional art is at the very  end. As every concept must be explored in many different variations, platforms, and mediums, much  of the work and brainstorming done by a concept artist goes unseen. A design must go through  several phases of evaluation before moving onto the next stage. Therefore, without substantial  concept art, promotional art could not exist.1

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