Interior Design: Jobs


So what exactly does an interior designer do?

The job description of an interior designer ranges far beyond designing the layout of a room. The process involves thorough knowledge of materials, colours, lighting, universal design, health/ safety regulations, and sustainability, and a broad range of skills including technological, interpersonal, and critical and creative thinking. With a career so complex comes many exciting job opportunities.

You could find work in:

  • Interior design offices
  • Architectural firms
  • Residential design (new and existing homes)
  • Commercial design (government buildings, schools, banks, retail establishments, etc.)

You can also choose to be self–employed, or specialize in a specific field, such as lighting or historical interiors. As an interior designer, you could find employment in a number of different and exciting areas of the industry.



Interior Design: The Industry


Just like those who work within it, the interior design industry is creative, innovative, and versatile. In a nutshell, it’s about creating and improving the quality and functionality of a space, but in doing so, there are many other significant layers to the industry.

It’s about using creative and critical thinking to find solutions that, of course, result in an aesthetically pleasing space, but just as importantly: meet health/safety regulations and building codes, meet client needs, and meet industry standards. A well–rounded education and broad skill set are crucial in the industry, as designers must work within many different fields (architecture, graphic design, lighting, and more) and with many different tools (including software for computer–aided design).

While complex and multi–faceted, the industry of interior design is also truly rewarding, as the end products are beautiful, artistic, and functional spaces.



Interactive Media Management: Myths


Interactive media is a widely dynamic industry, quickly evolving in importance and innovative ability. Every business and/or organization has caught on to the fact that utilizing interactive media is or is becoming one of the most effective ways to turn a flat message into an interpersonal experience, further building their relationships with consumers. The fast–growing importance and popularity of interactive media has resulted in a common misconception about the industry: that it can replace ideas. As innovative and engaging as interactive media is, this is a myth.

While it is an effective way to find new and engaging ways to interact with consumers, simply utilizing interactive media does not replace or become a brand’s idea or strategy – it enhances it. It is meant to reinforce and bring new life to an already established brand idea. Interactive media on its own without a strategy creates only a temporary relationship with the consumer; an unmemorable experience. To be effective and used to its fullest potential, interactive media must be used in harmony with traditional media and the ideas that came before it. It’s about bridging substantial ideas to engaging and interactive experiences.

Interactive media is a truly inspiring tool that can be used to enhance powerful brand ideas to create positive and memorable consumer experiences.

Interactive Media Management: Jobs


So what exactly can you do in interactive media?

Interactive media has become one of the most significant tools in finding innovative and engaging ways of interacting with consumers, which is crucial to brands and organizations in today’s cluttered world of advertising and media and communications. As the industry is growing every day alongside new trends and innovations, there are many exciting career opportunities in interactive media.

You could find the following jobs with marketing/advertising firms, newspapers, magazines, federal and provincial governments, publishers, entertainment, retail, recreation and tourism, educational institutions, health organizations, and start–up businesses:

  • Media Development
  • Web Design
  • Videography
  • Product Management
  • Flash Animator
  • UX Designer
  • Graphic Layout Designer
  • Online Education
  • Server–side Development
  • Media Director
  • Video/Audio Technician
  • Interactive Developer
  • Product Manager
  • Motion Graphics Editor
  • Web Programmer
  • Production Coordinator/Assistant
  • CMS Specialist
  • Video Producer
  • Media Animator

As it is a significant aspect of many other media and communication industries, the interactive media industry is continuously growing in employment opportunities – a truly exciting field to work in!




Brand Management: Myths


Brand management is the most significant and powerful process behind a successful brand; it establishes a position in the minds of consumers, sets the brand apart from competitors, and builds overall brand value. The process, as vast and complex as it is, is often underestimated in its importance and what exactly it entails.

Here are three myths about branding, debunked:

A Brand Is A Logo
This is a common misconception, as a logo is the very recognizable and well–known visual representation of a brand. However, a logo is only one part a bigger picture. A brand is everything a company/business says, does, stands for, and is involved in. It’s the relationship a company has created with their consumers through their voice, actions, and values.

Branding Is Advertising
The words branding and advertising are often thought to be, for the most part, interchangeable. While they do work together to achieve similar objectives, they are two different strategies.

Branding is at work every time a company interacts with consumers, or is involved in any situation. Advertising is a paid method of marketing that certainly enhances branding efforts but is generally used to sell products. Advertising is used for a planned duration of time, whereas branding is used every day.

Branding Is A One–Time Job
Another common myth about brand management (possibly coming from the first myth) is that it’s a job that can be started and finished, but in reality, it’s an ongoing process. Even once established, a brand must continuously reinforce and strengthen their position in their consumers’ minds and lives. They do so with their advertising, with the content they produce on any communication platform (digital, social media, print), with their partnerships and/or involvements concerning social and environmental issues, and with every time they interact with consumers. With so many brands existing, it’s a continuous process to stay top–of–mind and maintain a strong brand position.

As you can see, these myths are only the tip of the branding iceberg, as the process is extremely powerful, complex, and exciting.

Journalism – Myths


The survival of journalism is a topic that has been discussed many times – or continuously, some would say – for years. However many of the perceived downfalls of the industry are nothing but myths.

Here are the top two, debunked:

Declining Newspaper Circulation Means Declining Journalism
A common misconception is that the decline of newspapers means the same for the journalism industry – but journalism isn’t just about newspapers. The industry has evolved with the world around it; it includes many other platforms beyond print such as digital, social media, and photos/videos. Journalism is about collecting, processing and presenting information, and there will always be a demand for that. People will always want to know what’s going on, and somebody has to tell them.

Social Media As A News Source
While it’s true that social media, specifically Facebook and Twitter, have become significant news sources in people’s lives, it doesn’t replace the original ones. In fact, it enhances them, as it’s mostly used as a sharing platform. According to a study conducted by the PewResearch Center, half of social networking site users are sharing or reposting news stories and images/videos from other news sources. The platforms aren’t being used to post original content; the news being shared comes from other sources such as online newspapers.

In a nutshell, the journalism industry is about sharing information- and that’s something that will never go out of style.






Brand Management: Jobs


So what exactly can you do in brand management?

Branding is the ongoing process of creating, maintaining, and/or changing an image by strategically planning everything a brand says, does, or is involved in. It takes research, innovative and critical thinking, planning/development of creative campaigns, evaluation of campaign results, and more. As there are many layers to the process, brand management takes a team full of creative and committed people behind the scenes, and therefore employment opportunities continue to grow.

In the following industries, you could work in private, public, and non–profit settings: advertising, retail, services, information technology, telecommunications, and manufacturing.

Within these industries, you could find a position as a:

• Brand Manager
• Assistant Brand Manager
• Brand Strategist
• Brand Marketing Manager
• Brand Implementation Manager
• Brand Strategy Manager
• Key Account Manager
• Product Manager

Brand management is a thriving and exciting field with a continuous growth of career




Brand Management: The Industry



 What’s the first thing that comes to mind?

Is it the product itself? An experience? A feeling?

Whichever it may be, that’s branding.

It’s an exciting and innovative field in the marketing communications industry that is composed of many different aspects of marketing.

Creating, building, maintaining, and/or changing a brand image is what brand management is about. It’s the strategic marketing strategies that establish a position in the market and in the mind of consumers. It’s the behind–the–scenes of everything coming from a brand, from the name to the logo to campaign concepts to the type of content shared on social media. Everything a brand says, does, or is involved in, must adhere to and reflect the same values as one consistent image and voice in order to build a strong and respected brand position.

A big picture perspective while conducting market research is important to utilize, as brands must research, analyze, and evaluate both internal and external factors in terms of how they could influence their image. It’s a hugely significant part of the process – in fact, this job never truly ends, as the industry is fast–paced and quickly evolving, meaning trends, technological advancements, and social conversations could always affect a brand’s image.

As every brand needs a team behind it to contribute to it’s image, the industry is always full of exciting opportunities.



Brand Management: The Program


Branding, the strategic execution of a brand to create a specific reputation and/or role in the market, is a specialized function of the marketing communications industry. The one–year graduate certificate program at Algonquin College is created and taught by industry experts to prepare you for a career in the field of brand management.

A truly multi–faceted area of marketing, branding involves market research, creating promotional campaign concepts and execution plans, measuring campaign success, managing digital and social media channels, evaluating brand design elements, and many more layers of strategic thinking. The hands–on program is designed to give you experience in each of these layers, as well as focuses on how emerging/changing economies, and utilizing social responsibility are key in maintaining a brand in a fast–evolving industry.

The program also focuses on using/measuring social media channels as key tools in managing a brand and keeping up with industry trends. You will utilize strategic and innovative thinking to build integrated promotional campaigns from the ground up that will build brand equity.

By the end of the program, you will be able to:

  • Evaluate brand equity and performance
  • Make brand recommendations
  • Develop and execute brand strategy based on needs and market research
  • Manage digital and social media brand channels
  • Research, evaluate, and utilize external factors in brand strategies
  • Create promotional campaigns
  • Measure campaign success with brand metrics and tracking tools

Through case studies, classroom lectures, online study, group work, and practical industry– related learning experiences, the Brand Management program will help you develop strong leadership and interpersonal skills that will allow you to thrive in your future career.


A new journalism landscape


Blogging, podcasting, social media, photography, desktop publishing, print, radio and online news and feature reporting and writing, videography, WordPress, data sorting, HTML and CSS coding: What do these seemingly very different skills have in common?

They’re all taught in the two-year Algonquin College Journalism program. And they’re a reflection of how journalism has become a flexible process in the era of the 24/7 news cycle.

From the Vice Canadas to the Gawkers to the Yahoos to the Mashables to the Buzzfeeds to free print newspapers, and all of the tablet- based and other digital projects the legacy media is working hard to unveil, a new era has dawned in the information age; an age that still requires energetic people to make it all happen.

And yet, journalism has a public relations problem today, with news of some high- profile layoffs at Postmedia and Ottawa area radio and TV stations.

What we don’t hear about are all of the other news outlets that are still thriving, the new ones starting up, and all of the jobs being created that need the skills detailed above. We’re seeing website content creators and managers being hired that require employees to be technologically adept, comfortable with social media and flexible storytellers who can take photos or video.

At the same time, I see excellent journalism being practiced today at all levels in Canada, with more precision and transparency than when I first began in 1978. The tools we use are better and allows for more efficient information gathering in less time.

Algonquin Journalism teaches all of that from day one. By the winter semester of the first year, students are producing the Algonquin Times, and delivering their stories in both print and online. By the second year – the final year of the program – they’re publishing a print and digital magazine, creating websites, sorting data and continuing to learn all of the traditional skills that legacy media still need.

There will be more to come and any digital publisher that wants to offer original news and feature content, will need people with the skills journalists possess, the skills Algonquin Journalism teaches.

Written by Joe Banks,
Journalism Program Coordinator/Professor