Interactive media is about utilizing rich media content to create innovative and engaging ways of interacting with consumers – a concept continuously growing in demand in an extremely cluttered and fast–paced society.
The industry is rapidly expanding but the objective remains: to encourage participation and create an interpersonal experience for consumers. It’s the combination of electronic text, graphics, moving images, and sound that transform a flat message into a memorable and interactive experience.
Video games, social media, and videos are all common examples of interactive media. Anything in which you, as the consumer, can make a decision that affects what happens next, is interactive.
Interactive media is the largest field of the creative media industry, and is continuously expanding as new trends, technological advancements, and innovations evolve.